EP 40 - Beating your Competition with Better Business Branding
Jul 13, 2022
Branding is crucial in real estate. To be a successful investor, you’ll need to create a name and image that is instantly recognizable and synonymous with high-quality investments. But how do you go about doing that? And how do you make sure your brand stays strong?
In this episode of Collecting Keys Podcast, we discuss how you can establish a strong, effective real estate investment brand and build connections that will pave the way for opportunities.
Here are some power takeaways from today’s conversation:
- Make more competitive offers
- Buy at a good price
- Invest in brand building
- Establish connections
- Be humble, honest, and helpful
Episode Highlights:
[07:16] Leveraging the Market Crash
The main buyers now are the big-time flippers and businesses, but they are also marketing their own deals. On the other hand, the mom and pop flippers have put their brakes on due to fear. It is a buy opportunity in the market right now where you can place more competitive offers.
[11:16] Buying at a Discount
Make sure you always have multiple exits. Buy at a good price. It’s also essential to be selective and prepared to hold it for the long-term if needed. But do not overleverage either — if you can financially sustain having one property, don’t buy more than that.
Position yourself in a comfortable place. Establishing your reputation as an investor will give you an edge, security, and opportunities within the real estate market.
[18:41] Building a Real Estate Investment Brand
Establishing a brand will give you more credibility with sellers, investors, realtors, lenders, and many other key players in the real estate space.
There are many things you can do to build your brand, such as:
- Focus on talking to sellers.
- Get a Google review from sellers.
- Outsource tasks.
- Come up with a unique name.
- Establish a good professional online presence.
- Use social media for retargeting.
Make sure that people will be exposed to your brand. If people start recognizing you, they’ll trust you more, and that will lead to more opportunities for your business.
[33:07] Building a Brand Within Your Peer Group
The peers you work with are essential for a successful business. You need brand recognition and action if you want to work within your peer group. Just be humble and honest. Reach out to help other people, too, so you can build connections and trust.
Notable quotes from the Episode:
[19:54] “... brand is built over time.”
[27:03] “By putting your name and stuff out there, and your photo, and all those sorts of things, it makes you that much more credible to the sellers.”
[33:35] “What makes your business successful, honestly, is the peers you work with.”
Resources Mentioned:
